Monday 10 May 2010

Click on This - Convergence

Click on this is an independent lifestyle TV show that is broadcast on the web. The show features media convergence by the way that it uses independent tv combined with the internet to reach an audience without the high cost of producing and broadcasting the show.

The show's appeal consists of the ability to give people an inside view of the life of events and people. They interview them to get a real life view of what is going on. The show we viewed was a Las Vegas Preview, which featured a look at the latest technology and having an interview with the people showing the products. This gives a unique inside look to the show, that mainstream channels wouldn't necessarily go around and share with the public. It also allows the audience to ask the producers to do a show on them, which gains an audience who are automatically directed to the company, increasing their fanbase.

The show is quite restricted on its viewing as it is stuck to being watched on the web on their website and youtube, rather than having a larger audience reach like the large broadcasting companies.

The show works through the single notion of promoting. This single notion allows the audience to play a part in saying what is featured. All the audience do, is if they have something to promote, is to email the producers and they do a feature on the product that is being promoted, and any audience are direct to the company or individual. This can be a show, gadget, website, band, personality, etc.

I think the way that the product is filmed, produced and edited is high quality, but the way of broadcasting isn't as they don't yet have their own website. This means it is more tricky to find. Reducing their audience reach. But the actual program itself has lots of interesting information and they don't have the program lasting too long, with it taking around 5 minutes, which is enough time to broadcast the information and keep the audience interested. It is in a similar style to the small 'Click' preview program that is produced by the BBC.

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